AMSTEL XLIGHT | TV AND SOCIAL
Amstel Xlight is a beer with just 90 calories and 2 carbs. But since “fitness beer” is all the rage these days, we decided to do something different. We ignored musclebound Crossfit-types and focused instead on every day heroes. We positioned it as the beer for rec sports-playing, weekend warrior-ing people. You know, people who exist in real life.
GCDs: Bryan Edwards & Nicole DuMouchel Davis • CD/Writer: Rick Abbott • Writer: Mariah Kline• CD/ Art Director: Tiff McKee • Art Director: AK Sanford