Rick Abbott
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global brand manual

M&M's GLOBAL BRAND MANUALS. I was the sole writer chosen to craft the M&M's Global Brand Manuals. There were 5 books: Style Guide, Brand Manual, Emerging Markets, Packaging and Seasonal. Also included were 5 videos that I wrote and produced: The Process (animation), The Retrospective, The Brand Video, The Character Reel and The Toolkit.  The books were presented at an international conference in Russia, where the Worldwide CMO called them "truly best in class."