Rick Abbott
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m&m's reel

M&M's REEL: For years, I was paid to anthropomorphize chocolate.


BECOME AN M&M | CAMPAIGN: This collection of print, TV, digital and ambient work invited consumers to actually become the brand, growing the number of M&M’s from 5 to 4 million. A campaign where you could put lobster arms on candy and win a Gold MIXX Award.

MY 1st M&M'S COMMERCIAL | 2004: Not sure how we sold "sawing off his head."


SIDE NOTE: We brought Don King with us on a shoot in Argentina.