Popeyes %@$# Sauce is so good it makes you wanna scream. Which is good, because our social audience loves to curse! In fact, social volume with “bad words” hit more than 216k mentions in 2017. We created soundproof booths where people eat %@$# sauce’d chicken and show some love…at the top of their lungs. We put the booths near popular streets, and documented all the madness!