Rick Abbott
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THE FLYER'S COLLECTION

 

[slide-left]The Flyer’s Collection[/slide-left]

[slide-right]Nobody likes flying during the holidays – especially when you're not with jetBlue. So during the Christmas season, we launched The Flyer's Collection, a high-end line of real (but fake) products to make flying with other airlines more jetBlue-ish. We launched the campaign on FB, distributed catalogs in town cars headed to airports, and opened a pop-up store in the Meatpacking District.[/slide-right]

[fade]A SAMPLING OF OUR PRODUCTS[/fade]

[fade]MORE IDEAS WE RAN OUT OF TIME TO PRODUCE[/fade]